Chapter 1 Introduction and Exhibition Overview

In September 2025, the 25th Shenzhen International Jewelry Fair was held as scheduled at the Futian Convention and Exhibition Center. As one of the most influential events in the jewelry industry in Asia and even globally, this show is not only a platform for jewelry manufacturers, wholesalers, and retailers to showcase their products, but also a crucial stage for technology and equipment suppliers to demonstrate their capabilities, seek partnerships, and expand their market share. As Xinhongfa Environmental Protection Equipment Co., Ltd., a company with many years of experience in precious metal environmental protection equipment and electroforming and electroplating equipment, we are honored to once again be an exhibitor, showcasing our latest precious metal electrolytic recovery equipment, electroforming equipment, and supporting environmental protection solutions to customers at home and abroad.

Looking back on the four days of this exhibition, we are still filled with excitement. From exhibition preparation to exhibition setup, from client reception to contract signing, every step was condensed with the team’s hard work and dedication. We entered the exhibition hall with great enthusiasm and returned with a rich harvest. Over four days, we welcomed over 500 customers from around the world, including long-standing partners and newcomers; clients specializing in jewelry manufacturing, as well as users from a variety of industries, including electronics, recycling, and scientific research. Whether through in-depth face-to-face discussions or lively discussions at our booth, we truly felt the market’s strong demand for efficient, environmentally friendly, and reliable equipment.

Particularly noteworthy was the fact that we signed two orders for electroforming equipment and eight for precious metal recycling equipment at this exhibition. This isn’t just a set of numbers; it’s a testament to our customers’ high recognition of our products and services. In today’s fiercely competitive market, being able to close deals directly at the exhibition is a testament to our team’s professionalism and the competitiveness of our products. We understand that every sale represents a reflection of our customers’ trust and expectations, and also a greater responsibility on our shoulders.

During the exhibition, our booth was bustling with customers from various countries and regions, each with their own unique needs. Some sought more efficient electroforming equipment to improve production efficiency, others sought green production through environmentally friendly recycling equipment, and some presented customized requirements, hoping we could design unique solutions. Our team members remained professional and patient in addressing these requests, providing detailed answers to each customer’s questions. From the equipment’s operating principles and operational procedures to capacity calculations and after-sales service, we explained every detail as clearly and thoroughly as possible, ensuring our customers’ intuitive understanding and confidence in our products.

In addition to business discussions, we also engaged in in-depth discussions with our peers at the exhibition. Companies from different regions presented diverse products and ideas, which opened our eyes to new possibilities for industry development. Through these discussions, we not only learned about new trends but also strengthened our commitment to innovation-driven development, environmental protection, and creating value for our customers.

For us, this exhibition was not only a showcase but also a test and a source of growth. It allowed us to more clearly understand our strengths and weaknesses and to see the unlimited potential and broad prospects of the market. Standing on the stage of the 25th Shenzhen International Jewelry Show, we earned the trust of our customers with our strength, secured partnership opportunities with our expertise, and earned friendships with our sincerity. The exhibition may have concluded, but the gains and insights we gained will remain; they will serve as a vital force driving us forward.

Looking back on this chapter, we must emphasize that the 25th Shenzhen International Jewelry Show is more than just a trade show; it serves as a mirror, reflecting the current state and trends of the entire jewelry industry; it also acts as a bridge, connecting us closely with more customers. For Xin Hongfa Environmental Protection Equipment Co., Ltd., this exhibition serves as both a showcase of our achievements and a crucial starting point for the future. Building on our experience, we will continue to accelerate research and development, optimize product performance, and enhance our service levels, meeting market challenges with even greater resolve.

Chapter 2 Pre-exhibition preparation: Professionalism through dedication

The success of an exhibition is never accidental. It often stems from countless discussions, countless days and nights of preparation, and meticulous attention to detail. For Xin Hongfa Environmental Protection Equipment Co., Ltd., the 25th Shenzhen International Jewelry Show was not only a showcase but also a strategic opportunity. To fully demonstrate our strength and style at the show, we undertook extensive pre-show preparations, from booth design to product selection, from promotional materials to team training. Every step embodied the wisdom and dedication of our entire staff.

1. Strategic Positioning: Clarifying Exhibition Goals

Upon deciding to participate in the exhibition, our senior management held several strategic meetings. We clearly understood that the exhibition was not simply a showcase; it was a crucial platform for brand communication, customer development, and market expansion. Therefore, we set three major goals for this exhibition:
First, to fully showcase our core products, particularly our precious metal electrolytic recovery machines and electroforming and electroplating equipment, to allow more customers to understand our technological advantages;
Second, to expand our international customer base, strengthening connections with overseas distributors and end users through the exhibition platform and expanding our export business;
Third, to enhance our brand image and, leveraging the professional and international atmosphere of the exhibition, to make “Xin Hongfa Environmental Protection Equipment Co., Ltd.” more memorable to more customers.

II. Booth Design: Professionalism in Every Detail

The booth is the face of our company. To ensure our company stands out from the crowd of exhibitors, we engaged a professional exhibition design team. Based on our company’s philosophy of “green environmental protection and technological innovation,” the designers developed a design focused on simplicity, elegance, environmental friendliness, and brightness. The overall green and white color scheme of the booth symbolizes environmental protection and purity, while the lighting and layout emphasize the modern and technological feel of our equipment.

We set up a display area for our flagship products in the center of the booth, with our precious metal electrolytic recovery machines and electroforming machines prominently displayed for close-up viewing and experience. On both sides of the exhibition hall were product introduction boards and operational flowcharts, showcasing the equipment’s features and advantages in concise language and visually appealing images. To facilitate communication, we also reserved a dedicated negotiation area equipped with tables, chairs, and brochures, allowing customers to comfortably sit and learn more about the products.

III. Product Selection: Exhibiting the Most Representative Equipment

Products are the core of our company and the primary focus of our customers. After repeated discussions, we ultimately decided to showcase three types of equipment:

Precious Metal Electrolytic Recovery Machines: These are our most mature core products, efficiently recovering precious metals such as gold, silver, platinum, and palladium. They align with environmental trends and are highly sought after by the market.

Electroforming and Electroplating Equipment: We will focus on showcasing our 3D hard gold jewelry electroforming machines and cyanide-free electroplating machines, demonstrating our technological advantages in green electroplating.

Supporting Environmental Protection Equipment: These include acid mist purification towers and chemical filters, showcasing our comprehensive solutions capabilities.

We have also prepared video and animation demonstrations to help customers gain a direct understanding of the equipment’s operation. We understand that only through authentic and concrete demonstrations can we earn our customers’ trust.

IV. Promotional Materials: Professional and Systematic

In addition to the physical display, we also prepared beautiful brochures, product catalogs, and company profiles specifically for the exhibition. These materials not only include detailed technical specifications but also showcase the equipment’s application scenarios and success stories with illustrations and text. We believe that well-designed promotional materials not only help customers understand the products at the exhibition but also have a lasting impact after they return to the office.

In addition, we also prepared materials in English and Spanish to facilitate access for customers from different countries. This is a key reflection of our internationalization strategy and demonstrates our company’s attention to detail.

V. Team Training: Everyone is a Brand Ambassador

At an exhibition, what most impresses customers is often not the cold, impersonal machines, but the patient staff who explain them to them. We understand that the team is the face of our company. Therefore, we conducted systematic training for all exhibitors prior to the exhibition.

The training includes:

Product Knowledge: Ensure every employee can clearly answer various customer questions.

Communication Skills: Learn how to quickly identify customer needs and present information in concise and professional language.

Etiquette: From smiles and handshakes to business card exchanges, every detail reflects the company’s professionalism and respect.

Foreign Language Application: We focus on improving spoken English skills, and we have prepared common phrases tailored to specific markets.

We require every exhibitor to be “three things in place”: fully prepared, presentable, and competent. This ensures they can confidently navigate various situations at the exhibition.

VI. Detailed Implementation: No Expectations

In addition to the major preparations mentioned above, we also repeatedly reviewed numerous details. For example, dedicated personnel were responsible for the transportation and installation of equipment, the production and distribution of promotional materials, on-site power and network testing, and even the provision of refreshments and water at the booth. We understand that an exhibition is a place where mistakes cannot be made, and only by preparing in advance can we ensure a smooth process.

Chapter 3 Exhibition Site: Customer Reception and Transaction

If pre-show preparations are a protracted battle, then the actual show itself is a truly grueling battle. As the 25th Shenzhen International Jewelry Show officially opened, the Xin Hongfa Environmental Protection Equipment Co., Ltd. booth welcomed customers and partners from around the world. The exhibition hall was bustling with activity, and the air was filled with a lively atmosphere of exchange. For us, this was an opportunity to directly engage with the market and a test of earning trust with our products and services.

1. Welcoming Guests: Professionalism is the First Impression

The team was fully in place early on the first morning of the show. Staff, neatly dressed in work uniforms, stood energetic at the booth, confident smiles on their faces. As the first group of customers entered the exhibition hall, our reception began immediately.

“Hello, welcome! We are Xin Hongfa Environmental Protection Equipment Co., Ltd.” Each staff member began by speaking standard English or Chinese, proactively establishing contact with customers. For customers from different countries, we quickly switched languages ​​to ensure they felt respected and comfortable. It was this professionalism and enthusiasm that immediately drew many customers in and encouraged them to learn more about our products.

2. Over 500 Customers Visited: The Booth Was Highly Popular

During the four-day exhibition, we welcomed over 500 customers. These included distributors from Europe and America, factory owners from the Middle East and Southeast Asia, and numerous representatives from domestic jewelry processing companies. They presented with diverse needs and questions, and we patiently and professionally addressed them one by one.

Customers generally expressed strong interest in our precious metal electrolytic recovery machine. Many customers watched the demonstration video on-site and expressed their belief that it was an ideal solution for their wastewater treatment and gold and silver recovery challenges. Some also expressed strong interest in our 3D hard gold electroforming equipment, particularly focusing on the stability and environmental friendliness of the electroforming process.

3. Full Staff Participation: Everyone is an Explainer

During the exhibition, our team demonstrated a high level of cohesion and professionalism. Both technical staff and sales staff were able to present our equipment to customers from diverse perspectives.

Technicians explained the equipment principles and process flow in simple and accessible language, helping customers understand why they should choose our equipment.

Sales personnel focused on the product’s application value and return on investment, emphasizing environmental protection, energy conservation, and high efficiency.

Foreign trade personnel were responsible for answering international customers’ questions regarding shipping, tariffs, after-sales service, and other areas, helping to alleviate their concerns.

This multi-role collaborative model ensured that customers received comprehensive answers and support at the booth.

IV. On-site Transactions: 10 Equipment Orders

Through lively discussions, we not only secured potential customers but also secured substantial sales.

Electroforming Equipment: During the exhibition, we secured two on-site orders, with clients from the Middle East and Southeast Asia, respectively. They expressed high appreciation for the production capabilities of our 3D hard gold electroforming machine.

Precious Metal Recovery Equipment: We secured eight on-site orders, with the majority coming from the jewelry processing industry, who hoped to use this equipment to reduce production costs and improve resource utilization.

These sales not only represent recognition of our products but also a testament to the service and professionalism of our entire team. At the moment of the sales, the smiles on the faces of our team members shone brighter than the lights.

5. Leaving a Lasting Impression: Conveying Brand Value

Beyond closing deals, we prioritize the impression we leave on our customers. Many customers expressed their deepest impression of Xin Hongfa Environmental Protection Equipment Co., Ltd.’s professionalism and dedication after the exhibition. They remembered not only our products but also our attitude and philosophy.

Environmental Philosophy: We emphasize the role of our equipment in reducing pollution and achieving green production, earning our customers’ respect.

Long-Term Partnership: Many customers expressed their willingness to pursue long-term partnerships, viewing us not only as an equipment supplier but also as a trustworthy partner.

International Image: Through standardized communication, professional explanations, and multilingual materials, we have established an international and professional corporate image.

6. Challenges and Responses: Flexibility and Rapid Response

Of course, not everything went smoothly at the exhibition. Some customers raised highly specialized technical questions, even those involving environmental regulations in different countries. Our team demonstrated strong responsiveness. Our technical staff patiently answered questions, while our foreign trade personnel provided timely feedback. When necessary, we even engaged our experts via video conference for assistance.

Furthermore, when faced with multiple simultaneous customer influxes, we quickly adjusted our reception methods, creating clear divisions of labor to avoid excessive waiting times. This flexible and efficient response has earned praise from our customers.

Chapter 4: Transactions and Breakthroughs at the Exhibition

At any major exhibition, achieving on-site sales is often a key indicator of exhibition success. For us, the 25th Shenzhen International Jewelry Show was not just a grand event to showcase our corporate image, but also a tangible business opportunity. Fortunately, through the concerted efforts and meticulous preparation of our team members, we achieved an exciting breakthrough during the exhibition: we signed two orders for electroforming equipment and eight for gold and silver recycling equipment. These achievements not only demonstrate our customers’ high recognition of our products, but also demonstrate the continuous improvement of our team’s professionalism and execution capabilities.

1. Successful Contracts for Two Electroforming Equipment

Electroforming equipment is one of our company’s core products, and the on-site contract signing was undoubtedly one of the biggest highlights. On the morning of the second day of the exhibition, we welcomed a customer from the Middle East. They have long been engaged in jewelry processing and have previously relied on traditional electroplating and manual processes. However, facing the dual pressures of large-scale production and environmental protection requirements, they urgently needed an electroforming solution that balances high efficiency and environmental protection. After the on-site demonstration and detailed explanation by our technicians, the customer expressed their immediate approval and signed a contract for a medium-to-large electroforming equipment unit at the booth.

Another deal was with the head of a domestic jewelry manufacturer. They had previously used electroforming equipment from other brands on the market, but often encountered problems such as uneven coating and excessive metal consumption. After comparing our equipment, they expressed great interest in our precise current control system and lower loss rate. After our engineers patiently explained the details, they decisively placed an order on the spot, stating that they would use the equipment directly for production line expansion at their new factory.

These two electroforming equipment deals not only generated significant sales but also demonstrated the market’s urgent need for high-quality electroforming equipment.

2. Eight Quick Deals for Gold and Silver Recycling Equipment

Compared to electroforming equipment, gold and silver recycling equipment was sold more quickly and to a more diverse customer base. On the first day of the exhibition, several heads of waste recycling and resource recovery companies, after learning in detail about our equipment’s recovery rate, energy consumption, and ease of use, placed orders without much hesitation. They frankly stated, “This type of equipment is directly tied to profit. As long as efficiency and stability are guaranteed, it’s a guaranteed investment.”

On the third day of the exhibition, several customers from Southeast Asia expressed strong interest in our small and medium-sized recycling machines. Most of these customers primarily operate home-based jewelry processing workshops with limited production volumes, but they were equally eager to improve their recycling rates and reduce material loss. We recommended several compact yet high-recovery models based on their specific needs. Ultimately, four customers placed orders on-site, further highlighting our impressive performance at the exhibition.

Notably, on the final day of the exhibition, the head of an environmentally friendly processing plant in Europe, after hearing our detailed explanation of waste liquid treatment and environmental compliance, immediately confirmed the purchase of two recycling machines. He emphasized, “In Europe, environmental compliance is a prerequisite for business survival. Your equipment design fully considers this, which gives me great reassurance.”

3. The Teamwork Behind the Deals

These successful deals are the result of the collaborative efforts of our entire team. From the sales staff’s communication skills, to the technical engineers’ expert answers, to the precise operation during the demonstrations, every detail embodied professionalism and dedication. Especially when faced with technical challenges raised by customers, our engineers were able to explain complex principles in concise and professional language, demonstrating them on-site with drawings and practical operations. This attentive and efficient communication style instilled trust in customers, and ultimately led to successful transactions.

The team’s swift response also played a significant role. Despite the large number of customers at the exhibition and their diverse inquiries, our team members remained enthusiastic and patient. This proactive service attitude helped many customers resolve their concerns and place orders directly on the spot.

4. Market Trends Reflected in Sales

The sales figures at this exhibition clearly revealed several market trends:

Environmental Demand Accelerates Equipment Upgrades: Both domestic and international customers are increasingly prioritizing environmentally friendly equipment, especially in wastewater treatment and metal recovery efficiency.

Prominent Demand for Miniaturization and Customization: Small and medium-sized factories and workshops prefer recycling equipment tailored to their scale, rather than blindly pursuing large-scale equipment.

Brand trust influences purchasing decisions: In the eyes of customers, an exhibition isn’t just about seeing equipment; it’s about seeing our company. Our professional image and honest communication were key factors in closing deals.

These ten on-site deals aren’t just a breakthrough in numbers; they also leave a deep impression on our brand in the minds of our customers. They provide direction for our future market expansion and give us greater confidence in facing the upcoming challenges and opportunities.

Chapter 5: Team Style and Professionalism

The success of an exhibition hinges not only on the equipment and products themselves, but also on the strength of the supporting team. During the 25th Shenzhen International Jewelry Fair, our team exemplified professionalism, dedication, and collaboration. From booth setup to reception, from presentations to closing deals, every member of our team excelled in their roles, demonstrating the demeanor of a strong corporate team.

1. Rigorous and Efficient Exhibition Setup

In the run-up to the exhibition, our team arrived at the venue a week in advance. Faced with the vast exhibition space, everyone had a clear division of labor: some oversaw the installation of the display racks, others handled the transport and commissioning of the equipment, and still others focused on the layout of the display panels and promotional materials. Every step was carefully reviewed to ensure the most perfect presentation for visitors.

The commissioning of several heavy-duty equipment, in particular, required a highly coordinated process. Engineers, sales staff, and logistics personnel worked closely together to ensure the equipment was safely in place and functioning smoothly throughout the exhibition. This meticulous preparation ensured we were in top form to welcome the first group of customers on opening day.

2. Professionalism in Customer Service

During the exhibition, our team received an average of over one hundred customers per day, totaling over five hundred. Despite this overwhelming volume of inquiries, we remained patient, professional, and enthusiastic. Whether the customer was a domestic jewelry manufacturer or a distant overseas buyer, we treated them all equally, answering their questions with sincerity and solid professional knowledge.

Sales staff are often the first point of contact for customers. They are not only familiar with product specifications and advantages, but also know how to quickly identify customer pain points based on their needs and recommend appropriate solutions. For more in-depth technical questions, our engineers quickly joined the discussion, answering questions with drawings, case studies, and on-site demonstrations. This seamless teamwork greatly enhanced the customer experience.

3. Attention to detail in professional presentations

At an exhibition, what impresses customers most is often not the glamorous booth, but the professionalism displayed by our team members during their presentations. For example, when introducing our gold and silver recycling equipment, our engineers not only explained the equipment’s capacity, power, and operation, but also emphasized its environmental performance and compliance, addressing key concerns of our international customers.

When introducing our electroforming equipment, our sales staff compared the shortcomings of common equipment on the market to help customers intuitively understand our advantages. For example, in terms of coating uniformity, energy consumption control, and loss rate, our data and real-world examples provided compelling evidence. This fact-based, customer-focused approach fostered customer trust and increased the likelihood of a successful deal.

4. Teamwork

With the ever-changing nature of exhibitions and the constant flow of customers, emergencies are inevitable. However, no matter what, our team maintained a high level of cohesion.

When a salesperson was busy with reception, other colleagues stepped forward to help pass on materials and introduce the product, ensuring that customers were not left out. Engineers also received support from our support staff during equipment commissioning, ensuring that power, tools, and accessories were readily available. Even after the day’s work, everyone would gather together to review the day’s progress, learn from their experiences, and adjust their reception strategies for the next day.

It was this collaborative team atmosphere that enabled us to calmly handle the intense workload of the exhibition and maintain our peak performance.

5. Customer Recognition Through Professionalism

Customer recognition is the best testament to our team’s excellence. On the fourth day of the exhibition, a European customer, after visiting our booth, praised our team profusely. He said, “I saw the technical specifications of the equipment in the brochure, but what truly impressed me was your team’s professionalism and attitude. They not only answered my questions, but also made me feel respected and valued.”

There were many similar responses. It was the team’s attention to detail that enabled the customer to establish a deep sense of trust in just a few days of interaction. This inherent professionalism was the key to our company’s success at the highly competitive exhibition.

Chapter 6: Customer Feedback and Brand Influence

At this year’s Shenzhen International Jewelry Fair, we not only showcased our advanced precious metal electroforming and recycling equipment, but more importantly, we received positive feedback from customers around the world. This feedback not only recognized our product performance but also affirmed our corporate culture and service attitude. This feedback has made us deeply realize that for a company to enter the international market, product development alone is not enough; it also requires building brand power and building customer reputation.

1. Positive Feedback from Domestic Customers

At the fair, we welcomed a large number of customers from domestic jewelry factories, jewelry processing workshops, and jewelry brands. After experiencing our equipment, many customers expressed that our ease of operation and environmental performance far exceeded their expectations. For example, a jewelry factory in Guangzhou inquired in detail about the power and production capacity of our silver de-silvering equipment. After listening to our engineers’ demonstration, they immediately expressed their willingness to cooperate. They emphasized that the market is shifting towards environmental protection and energy conservation, and that our products address the pain points in their production processes.

Some customers who have long used traditional equipment have also found, after comparison, that our equipment offers significant advantages in terms of energy consumption, metal recovery rate, and maintenance costs. Their feedback not only made us realize the urgent market demand but also strengthened our confidence in continuously upgrading our technology.

2. High Evaluation from Overseas Customers

This exhibition attracted numerous overseas buyers from Europe, America, Southeast Asia, the Middle East, and other regions. They showed strong interest in our equipment, paying particular attention to environmental standards, metal purity, and production capacity stability.

A customer from the UK stated that their laboratory has a long-term need to process fixer and electroplating waste liquid, and the precious metal recovery machine we demonstrated perfectly meets their needs. After listening to a detailed introduction, he immediately provided his contact information and expressed his desire to discuss further cooperation.

Another customer from Malaysia focused on our equipment’s after-sales service and training support. After learning that we can provide remote video guidance, on-site installation and commissioning, and long-term technical consulting, he was very satisfied, stating, “This isn’t just buying a machine; it’s buying a long-term, stable solution.”

These overseas customer feedback demonstrates that our products have achieved international competitiveness and are gradually gaining a good reputation in the global market.

3. Customer Recognition

During the exhibition, we successfully closed two sales for electroforming equipment and eight for gold and silver recovery equipment. These customers thoroughly reviewed and confirmed our equipment before placing their orders. Ultimately, their choice demonstrates that customers value overall value over price.

Customers generally reported three key reasons for choosing us:

The equipment’s stable performance helps them improve production efficiency.

Environmental compliance reduces operational risks.

Professional service and a responsive team.

This recognition from genuine customers not only boosts our confidence but also lays a solid foundation for future market expansion.

4. Enhanced Brand Influence

Customer feedback and sales ultimately contributed to our brand influence at the exhibition. In just a few days, our booth attracted over 500 customers, many of whom left with our brochures and contact information, expressing their desire for further communication.

This influence is not only reflected in sales but also through subtle word-of-mouth communication. Many customers shared their experiences at the show on WeChat Moments, social media, and even in industry discussion groups. This exposure has helped our company and products reach even more potential customers.

The 25th Shenzhen International Jewelry Show not only helped us secure orders but also established our brand image as professional, reliable, and innovative within the industry. This brand influence will continue to grow, bringing us even more partnership opportunities.